BLOGS & NEWS

Loyas Selected as Director of Marketing and Business Development of ClearSky Rehabilitation Hospital Lakeshore

Jennifer Loyas recently was named the Director of Marketing and Business Development for ClearSky Rehabilitation Hospital Lakeshore. The new 36-bed medical rehabilitation hospital is scheduled to open this fall in Cleveland, Wisc., and will treat patients with disabling injuries or illnesses caused by strokes, brain injuries, hip fractures, spinal injuries, Parkinson’s disease, multiple sclerosis, or other medically complex conditions.

A registered nurse, Loyas brings more than 32 years of healthcare experience to her role, including 20 years in management positions. Recently, she served as the manager of care coordination for a healthcare services company, providing oversight of care management and utilization review teams at various hospitals. In addition, she has extensive experience in managing clinical operations and business development in both acute care and correctional settings. She has provided oversight of care management teams, long-term acute care admissions, and physician engagement throughout Wisconsin.

In her role at ClearSky Lakeshore, Loyas will lead the admissions department and coordinate marketing efforts to educate patients, families, communities, and referral sources about the hospital’s services.

“My combined clinical and management background provides me with a unique perspective in helping patients and their families navigate the best recovery options available,” Loyas says. “I want patients and their families to understand the different levels of rehabilitative care available in our area so they can make informed decisions to achieve optimal outcomes and independence.”

Loyas received an associate degree in nursing from Moraine Park Technical College in West Bend, Wisc., and a bachelor’s degree in nursing from the University of Wisconsin–Oshkosh in Oshkosh, Wisc.